30-day blog challenge

My Traffic Map 2016: One Day After The Blog Post Goes Live

January 6, 2016 By Sara Duggan 8 Comments

Promoting Your Blog Post After it Goes Live

9 Things to Do the Day AFTER Your Post Goes Live

You didn’t think you were done yet did you? Mwahaha

For this traffic strategy, you’re going to continue promoting that post for the next month starting with the day after the post goes live. Why? “Numbers don’t lie” as Chris Ducker likes to say.

BuzzSumo analyzed over 100 million articles and found that

After 3 days, on all social networks, the number of shares dropped at least 96% for the next 4 days, with Facebook shares dropping the most, and G+/Pinterest dropping the least.

Also

After a week, the number of shares for the next 3 weeks drops at least 86% from the first week, with Twitter shares dropping the most, and Linkedin shares dropping the least.

Read the Full Article

But, they also found after analyzing an article from Evernote and an Infographic from RigNite something very interesting happens when sharing after the initial release. In the case of the blog post, the number of shares increased by 686% after a month. The infographic was initially shared 72 times on Twitter but jumped to 487 times when shared during a Social Media Event.

DOWNLOAD BLOG TRAFFIC CHECKLIST (subscribers only)

What does all this mean? Share the darn post multiple times over the next month to increase your reach. Also, if you attend an event share it again to blow up your traffic like a hot air balloon!

My Traffic Map 2016: Facebook

January 5, 2016 By Sara Duggan Leave a Comment

4 Ways to Share on Facebook

[without looking like a total sleeze]

Facebook Fan pages have seen a nosedive in traffic over the last few years. The ‘powers that be’ want to give the people what they want - less of what they don’t want to see and MORE of what they do. Smart business don’t you think?

Here’s an interesting Statistic From Syncapse.com: (screenshot)

49% of people who LIKE Fan pages do so to SUPPORT the brand. That means there is absolutely no financial incentive at all. That also means that 40% don’t like brands at all. The rest, aren’t on Facebook.

49% of people who LIKE Fan pages do so to SUPPORT the brand. Source:Syncapse.com Click To Tweet

Instead of lamenting the old sly rules of the past (likes for likes) why not give genuine interaction and sharing a try? This isn’t to say that your page can’t be used to promote, but it is more about giving your fans the information they (and their friends) want.

Remember, you may use social media for business but the millions of other people in the virtual social planet do so to connect with friends, family, and new people. They get enough advertising in real life they want to veg out and dream in their off time.

Don’t have time to read the rest of the post? Save it to Facebook for Later:

My Traffic Map 2016 - Share On Pinterest For Maximum Reach

January 4, 2016 By Sara Duggan Leave a Comment

6 Ways to Share On Pinterest [and make connections]

Pinterest is a great place to share DIY, Decorating, Recipes, Fashion, and Travel-related posts. Don’t write off this platform just because your business doesn’t center around these topics because your customers may like some or all of these topics.

Sharing on Pinterest is different, but it can work for all businesses including a stock broker. A stock broker may share tips and resources which link back to his site, but his pins on slow cooking recipes might be the one that catches the eye of his target customer. This customer may check out his profile, his site, and other pins on his boards (the stock market tips pin).

This post is part of the 30-day Blog challenge hosted by Lesa Townsend.

1. Popular Pins

Go to Pinterest, click on Popular, find a Pin your audience would like, pin it to a board, follow the pinner, and comment on the post.

This doesn’t necessarily have to be something you sell. Think about your customer. What do they find interesting? Most people on this social platform are female, but the male market is growing at 33.3%. With Pinterest adding gender-specific search results last year, this number will rise.

Example: You have a restaurant that caters to both men and women. You can share a pin for both. Men might look at DIY projects, fashion, book, tech, etc. Women might look at fashion, crafts, children, books, tech, etc. Create a board for these topics and start pinning and adding your ‘two cents’ worth in the description. By default, some might click to see who you are (visit the link in your profile) and follow your board (or blog post). [Read more…] about My Traffic Map 2016 - Share On Pinterest For Maximum Reach

My Traffic Map 2016 - Share Your Blog Post on Twitter

January 3, 2016 By Sara Duggan 9 Comments

6 Ways to Share Your Blog Post on Twitter

This post is part of the 30-day Blog Challenge hosted by Lesa Townsend.

1. Share your latest post

You can auto-share your post when it gets published, but make it a point to manually share it as well. Set aside a 30-minute slot of time to share it and interact with people.

2. Take this time to reply to any mentions of your name.

3. Search questions or terms that your post answers. Answer the question.

One way to find people that want to read your post is to search for questions. What is your post about? Search #help, #question, #frustrated, and then your topic. For instance, if you have a plumbing business, search #help + plumbing or something similar. These are live questions that you can help people with. [Read more…] about My Traffic Map 2016 - Share Your Blog Post on Twitter

My Traffic Map 2016 - Before You Hit Publish

January 2, 2016 By Sara Duggan 2 Comments

Before you hit publish – preparing the post

12-Checks Before You Publish Your Epic Post

Continuing with my traffic map for 2016, this is the checklist I will use for preparing the post itself before I hit the publish button.

1. Is there a Call to Action?

The call to action you choose to add to your post will be different depending on the goal you are after.

Boost Blog Traffic uses the following calls to action on his Open Letter to Bloggers Struggling to Get More Traffic Post:

Header
popup
end of the post
share buttons on the left side
share buttons at the end of the post
active in-post links

Problogger has the following calls to action in his post How to Get Dreams Out of Your Head:

Hello Bar (top)
Sidebar subscriber box
Tweet to your “tweeple” share link
“grab a beverage, sit back and enjoy” at the end of the post
Share bar on the bottom of the site
Author box
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