Promoting Your Blog Post After it Goes Live
9 Things to Do the Day AFTER Your Post Goes Live
You didn’t think you were done yet did you? Mwahaha
For this traffic strategy, you’re going to continue promoting that post for the next month starting with the day after the post goes live. Why? “Numbers don’t lie” as Chris Ducker likes to say.
BuzzSumo analyzed over 100 million articles and found that
After 3 days, on all social networks, the number of shares dropped at least 96% for the next 4 days, with Facebook shares dropping the most, and G+/Pinterest dropping the least.
Also
After a week, the number of shares for the next 3 weeks drops at least 86% from the first week, with Twitter shares dropping the most, and Linkedin shares dropping the least.
But, they also found after analyzing an article from Evernote and an Infographic from RigNite something very interesting happens when sharing after the initial release. In the case of the blog post, the number of shares increased by 686% after a month. The infographic was initially shared 72 times on Twitter but jumped to 487 times when shared during a Social Media Event.
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What does all this mean? Share the darn post multiple times over the next month to increase your reach. Also, if you attend an event share it again to blow up your traffic like a hot air balloon!
My Traffic Map 2016: Post 1- Preparation | Post 2 - Before You Hit Publish | Post 3 - Share on Twitter | Post 4 - Share on Pinterest | Post 5 - Share on Facebook | Post 6 - One Day After | Post 7 - 1-Week After | Post 8 - 2-Weeks After | Post 9 - 1-Month After.
This post is part of the 30-day Blog challenge hosted by Lesa Townsend.
I’m willing to try this, how about you? With apps like CoSchedule, Buffer, and Hootsuite it’s easy to schedule your content for future sharing. Remember to add tracking URLs to these shares so you can track what’s working. (read Before You Hit Publish)
Let’s Start with the Day After Your Post Goes Live
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1. Check Pinterest to see if anyone liked, shared, or commented on your pin. If so, visit those people, and thank them and return
the favor.
2. Answer all comments on your post
3. Check Twitter to see if anyone Retweeted, commented, or liked your post. Thank them and ask them what they liked most
about it.
4. Check Facebook Page to see if anyone shared your post. Thank them and ask them what they liked most about it.
Check Facebook Page to see if anyone shared your post. Thank them and ask them what they liked most… Click To Tweet5. Check your Facebook Group (or groups you posted to) to see if there are any comments or likes. Check out the people who liked your comment.
6. Email your ‘list’ about your post and encourage sharing and conversation on your social channels
7. For those who commented on your post via social media or on your blog, visit their sites (S.M.) and comment on a related post
8. Share your post again to your social media channels
9. Email 3 people (influencers aka those with larger audiences) and share your post. (only if you have a prior relationship with them)
10. Visit JustReTweet and add a tweet to the hopper.
Sarah Arrow says
Hi Sara thanks for sharing your checklist for blog post promotion. Does promotion vary based on your audience and what type of blog that you have? For example, I blog for business and I only promote where my audience is.
#YouAreLoved says
Sarah,
Oh, definitely. I used to have a Crochet Blog and I promoted to those interested in selling crochet and blogging about crochet.
For your business, I’m sure you know your people well, so promoting to them where they are and in a way that is in their language is the way to go.
Sue Fleckenstein says
thanks for sharing these ways to promote your blog post. It always helps to share a few more ways. Haven’t done anything with twittercards at the moment, will have to look into that.
Magical V.A. says
I’m in the process of learning about Twitter Cards. In fact, I just found an article that I bookmarked for later from Juntae Delane about how to use Twitter Cards for Lead Generation.
Helen Lindop says
A useful list, thanks! It’s easy to slip into promoting on social media in a haphazard way, so it’s always good to have a checklist to work through.
Magical V.A. says
Helen, my mind is ‘haphazard’ so I have to use checklists to organize my actions. If I didn’t, everyone would see the chaos that goes on inside this head of mine. ^_^
Mike Gardner is The Time Doctor says
Some nice tips to add to the toolbox, I do a lot of promotion via social media and also make sure that posts get regularly reposted as most of my content is of an everygreen nature
Magical V.A. says
I used to use Co-schedule for reposting content, but lately, I’ve been a fan of Buffer.