Tips for Formatting Your Blog Content
Formatting your blog content is a bit different than preparing an essay for school. You need to take into consideration mobile users, PC users, as well as the increasingly shorter attention span of readers.
You just spent the last week polishing up a stellar piece of content. You want it to go viral like Kim’s “booty” but how?
If you want to get noticed like Kim Kardashian you need to think like her. She isn’t all about “going viral” for ego’s sake, she has a purpose. Well, maybe ego has a tiny role.
Did you know she chose to do Reality Television as a way to market the family’s clothing stores?
— Kim Kardashian West (@KimKardashian) May 3, 2016
Before you start it’s best to ask yourself these questions:
What is the purpose of getting your content to go viral? Is it to gain more Facebook fans? Grow your email list? Get media attention? or Is it simply to stroke your ego?
Once you know your purpose you need to find your “booty” or something that will capture the attention of your audience to make them want to share it. Following these tips will help make your content look awesome and stand out.
Formatting Your Blog Content To Stand Out From The Crowd
- Add A Captivating Image – use an eye-catching image that captures the emotions you are trying to portray to your audience. Of course, you need to make sure the image is of high quality and that you have proper permission to use it.
- Use Lots of White Space – white space makes it easier to read content online. What’s white space? It’s simply more hard returns in between your paragraphs.
- Have A Clear Heading – (H1) answer the question “why should I read this?” You should read this post if you want to learn how to format your content and get attention like Kim K.
- Consistent Subheadings – Subheadings break up your content as well as enables them to quickly scan it
- A Single Focused Topic – focus on one topic at a time, if you veer off, save into another document and get back on topic
- Web Friendly Colors and Fonts – fonts and colors are not all created equal, some play nicer on the web than others (web safe colors and fonts)
- Short Simple Sentences – people dislike large wordy paragraphs because it’s very hard to read online (plus remember we all have shorter attention spans)
- Easy to Share – social sharing buttons, links, photo, quotes, quick bites should be a given on all content you publish
- Talk to your reader, not AT your reader in everyday language – stories trump knowledge every time but it doesn’t mean people don’t want to learn, just weave a story around your knowledge
- Use humor, quotes, or a piece of shocking information – break up a long post with a short quote, a bit of humor or a shocking fact. A quick tweetable quote is sufficient too.
Struggling to Find Your”Booty”? Here are a few examples:
- Be A Great Storyteller – Pardon My Frankness
- Offer A Useful Resource – Writers Digest Writing Prompts
- Write Epic Stuff That is in Demand – Post Planner (8,000 FB Likes w/out Ads (almost) and ByRegina
- Quirky and Loveable Personality – Renae of RichMomBusiness (Youtube Channel) or
- Gossip – Celebrity Babies, Gossip Girl, or business gossip
- On Trend Fashion and Beauty Tips – (with a side of humor) or (a side of sarcasm)
- Super Niche Topic – Korean Dramas and KPop or handmade crafts or race cars or raising chickens in the city or Quick Science Bites or Parodies of Popular Songs