6 Ways to Share On Pinterest [and make connections]

Pinterest is a great place to share DIY, Decorating, Recipes, Fashion, and Travel-related posts. Don’t write off this platform just because your business doesn’t center around these topics because your customers may like some or all of these topics.

Sharing on Pinterest is different, but it can work for all businesses including a stock broker. A stock broker may share tips and resources which link back to his site, but his pins on slow cooking recipes might be the one that catches the eye of his target customer. This customer may check out his profile, his site, and other pins on his boards (the stock market tips pin).

My Traffic Map 2016: Post 1- Preparation | Post 2 - Before You Hit Publish | Post 3 - Share on Twitter | Post 4 - Share on Pinterest | Post 5 - Share on Facebook | Post 6 - One Day After | Post 7 - 1-Week After | Post 8 - 2-Weeks After | Post 9 - 1-Month After.

This post is part of the 30-day Blog challenge hosted by Lesa Townsend.

1. Popular Pins

Go to Pinterest, click on Popular, find a Pin your audience would like, pin it to a board, follow the pinner, and comment on the post.

This doesn’t necessarily have to be something you sell. Think about your customer. What do they find interesting? Most people on this social platform are female, but the male market is growing at 33.3%. With Pinterest adding gender-specific search results last year, this number will rise.

Example: You have a restaurant that caters to both men and women. You can share a pin for both. Men might look at DIY projects, fashion, book, tech, etc. Women might look at fashion, crafts, children, books, tech, etc. Create a board for these topics and start pinning and adding your ‘two cents’ worth in the description. By default, some might click to see who you are (visit the link in your profile) and follow your board (or blog post).

2. Connecting with an Influencer

Find a pin from an influencer in your niche, click through, and read the post and leave a well thought out comment. Return to Pinterest, follow the blogger, and then send them a Pinterest Message (attach their pin) so they know which post you are referring to.

Connecting with people in this way helps build relationships for future collaborations. This is similar to Direct Messaging on Facebook and Twitter - Don’t abuse it.

3. Pinterest Analytics - Impressions

Check your analytics on Pinterest to see which pin had the most impressions. Go to that pin, click to the site to read the post if the post wasn’t generated by you. Is it worthy of being on your boards? Yes, add a comment about 1 takeaway from the article. No, remove it. You don’t want to lead your followers to funky sites.

4. Pinterest Analytics - Brands

Go to analytics again, under boards and brands select a few people and a few brands to follow. This helps you when you write about something using a brand product. For example, you are a DIY blogger and used a product from Home Depot. In the description of your post you can mention them either because of the product or because of the great customer service you received.

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5. Pinterest Analytics - Followers

In analytics, go to ‘your followers’ and see what they are interested in. Remember your ideal audience – this is how you will know what interests them (tie it into your business).

6. Pinterest Analytics - Audience Engagement

Go to analytics on Pinterest and see your audience engagement percentage. Click on interests to see what type of topics your audience likes. Follow a topic that is new to you. Make a board about topics that interest your customers.

How else do you connect and share on Pinterest? Do group boards bring traffic to your blog? Share in the comments below.