Promoting Your Blog Post After it Goes Live
9 Things to Do the Day AFTER Your Post Goes Live
You didn’t think you were done yet did you? Mwahaha
For this traffic strategy, you’re going to continue promoting that post for the next month starting with the day after the post goes live. Why? “Numbers don’t lie” as Chris Ducker likes to say.
BuzzSumo analyzed over 100 million articles and found that
After 3 days, on all social networks, the number of shares dropped at least 96% for the next 4 days, with Facebook shares dropping the most, and G+/Pinterest dropping the least.
After a week, the number of shares for the next 3 weeks drops at least 86% from the first week, with Twitter shares dropping the most, and Linkedin shares dropping the least.
But, they also found after analyzing an article from Evernote and an Infographic from RigNite something very interesting happens when sharing after the initial release. In the case of the blog post, the number of shares increased by 686% after a month. The infographic was initially shared 72 times on Twitter but jumped to 487 times when shared during a Social Media Event.
What does all this mean? Share the darn post multiple times over the next month to increase your reach. Also, if you attend an event share it again to blow up your traffic like a hot air balloon!
My Traffic Map 2016: Post 1- Preparation | Post 2 – Before You Hit Publish | Post 3 – Share on Twitter | Post 4 – Share on Pinterest | Post 5 – Share on Facebook | Post 6 – One Day After | Post 7 – 1-Week After | Post 8 – 2-Weeks After | Post 9 – 1-Month After.
This post is part of the 30-day Blog challenge hosted by Lesa Townsend.
I’m willing to try this, how about you? With apps like CoSchedule, Buffer, and Hootsuite it’s easy to schedule your content for future sharing. Remember to add tracking URLs to these shares so you can track what’s working. (read Before You Hit Publish)
Let’s Start with the Day After Your Post Goes Live
1. Check Pinterest to see if anyone liked, shared, or commented on your pin. If so, visit those people, and thank them and return
2. Answer all comments on your post
3. Check Twitter to see if anyone Retweeted, commented, or liked your post. Thank them and ask them what they liked most
4. Check Facebook Page to see if anyone shared your post. Thank them and ask them what they liked most about it.
5. Check your Facebook Group (or groups you posted to) to see if there are any comments or likes. Check out the people who liked your comment.
6. Email your ‘list’ about your post and encourage sharing and conversation on your social channels
7. For those who commented on your post via social media or on your blog, visit their sites (S.M.) and comment on a related post
8. Share your post again to your social media channels
9. Email 3 people (influencers aka those with larger audiences) and share your post. (only if you have a prior relationship with them)
10. Visit JustReTweet and add a tweet to the hopper.