Maximize Your Autoresponder
To Attract All Kinds of Sexy Growth
I can’t stress enough the importance of starting and maintaining your email list with an autoresponder. It took me years to truly understand the benefits of email. I neglected it because I didn’t want to be seen as a ‘spammer’.
But, you know what? No matter what I do, if someone doesn’t want the email I send (even with double-opt-in) they can (and do) mark it as spam. I have no control over that except the little reminder I include in each email I send.
The benefits far outweigh any negatives of owning an email list. Autoresponders are a time saver. They also help me teach my readers and encourages customers to contact me.
In order for you to maximize your autoresponder to accelerate the growth of your business you must:
- qualify your leads
- take full advantage of the software by creating two lists, one for subscribers and another for customers
- keep your business in the minds of your customers
- save time with an auto welcome series
- grow your business by selling to current customers
Business Professionals Need Email Marketing
Doctors, dentists, real estate agents, accountants and other professionals need email marketing to connect with potential and current clients.
The advantages are:
- Email-on-demand - send different campaigns based on triggers (ex. purchase)
- Inexpensive marketing - most services charge by the number of subscribers you have ($18 - $350)
- Qualify leads - automatically receive feedback when a subscriber clicks on “more information” or “contact me”
- Productivity tool - manage incoming emails by sending a form email with your business hours and the best way to contact you
Grow Your Business
Accelerate the growth of your business by engaging new contacts quickly, sending transaction notices, monitoring the effectiveness of your campaigns, and keeping your business on the minds of your customers.
Getting Started
All you need to get started is an autoresponder. Here are a few popular choices:
- Aweber (affiliate link)
- GetResponse (affiliate link)
- MailChimp
- ConstantContact
- MadMimi
- Traffic Wave
- iContact
Once you select your service just set up your account, add a list of subscribers and write your first email series.
Finally, add the signup form to your site and promote it. A few popular places are:
- website header
- blog sidebar
- underneath blog post
- pop-up/under
- social media
Maximizing Its Effectiveness by:
sending appointment reminders or special offers and deals automatically through email marketing campaigns. You can also:
- announce a new product
- send holiday campaigns
- introduce your company’s mission and services to new leads
- follow up with customers
- receive feedback after a purchase
Maximize your autoresponder to save time, pre-qualify leads, follow up with customers, and sell to existing customers. Growing your business is important to you. Email marketing is a budget-friendly way to always stay in your customers’ minds.
Which autoresponder do you use in your business? Do you use it or is it just sitting there for “one-day”? Leave a comment below or join me on Twitter or Facebook.
Hello, dear one. Thought I was done huh? 😉 Just want to invite you to my mailing list where I share some pretty awesome stuff.
Adrienne says
H Sara,
I agree, if you’re building a business then you should be building a list. The best way to organize that list is by using an autoresponder service because it makes it so much easier to keep in touch with your subscribers.
I’ve been using Aweber for years, it’s still my favorite although I have tried a few others. I like ease of use myself and am happy with their service. I also email my list at least once a week and also have my follow up series for those who are new to my list.
You can always go the free route just to get your feet wet but I hope whichever way people go they will get this set up if they haven’t already.
Thanks for this reminder.
~Adrienne
Sara says
Adrienne, I think you can build a business on just a list alone. Way back before blogging became popular the email ezine was prevalent. It was more personal than just a quick “check out my latest post” or “here is my latest product”. I recall user-generated questions as well as content submitted by users.
If everything goes down - social media and your blog - you still have your email list. Actually, my blog was deleted on blogger in 2013. It was my mailing list that saved me.
I hear many good things about Aweber. I’ve used them in the past and really appreciate their customer service.
Free is good for getting your ‘feet wet’ but eventually, if you are successful at lead generation, you will have to upgrade to allow more subscribers.
Thank you so much Adrienne for stopping by again to leave a comment. You’re smile truly does brighten up my mood.