Facebook Ads are a great way to test your marketing ‘wings’ but how do you start? It’s all so confusing, right?

Last year, I had a crochet blog. I used the boost post feature a few times. It did help reach more viewers (1000 vs. 30) but following tip #2 below might have been the better way to go.

5 Ways to Do Facebook Advertising Right

1. Make sure you’re choosing the right Facebook ads objective
2. Use promoted posts rather than boosting posts (key in targeting your ads to match your objective)
3. Use custom audiences to reach current customers
4. Change up your Facebook ads to avoid “banner blindness”
5. Avoid promoting a paid product or service directly (lead magnets work great)

For more in-depth details on how to implement each of these tips into your marketing campaign visit Kim Garst’s Site. (p.s. she rocks at social media)