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30 Steps to a Stellar Facebook Business Page

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“Facebook Business Pages are for businesses, brands, and organizations to share their stories and connect with people” - Facebook ™

Did you know that the average person is on Facebook 15 hours and 33 minutes per month? Millions of people (699 million) log into Facebook daily. Are you tapping into this opportunity to reach both male and female consumers? If not, you should be.

I just spent the past 30 days giving my Business page a facelift and experimenting with Ads and Post types. Although my results aren’t as exciting as PostPlanner’s (3000% increase), I’m satisfied with the regularity of engagement and reach, for now.

Not wanting to give up on your Business Fan page yet? Follow along as I share how I updated my page to better serve my fans and increase clicks to my Website (or Mailing List).

This is a LONG (5,000+ words) Post, so for your convenience, I’ve broken it up into sections. Click on the ones that interest you the most. PIN IT FOR LATER.

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Don’t have time to read this entire post? Register for the 30-Day Facebook Makeover Email Series (with downloadable PDF).

What is a Facebook Business Page?

Just like your private profile you can customize the page, publish stories, host events, and add applications. BUT, you also have access to insights (Facebook’s analytics), a customizable call to action button, the option of adding your online shop (Shopify), and more.

When People like your Page (post) your updates show up in their News Feed as well as their friends News Feed. Can you see the potential reach this offers?

Yes, I know organic reach is minimal nowadays, like 1 view per 1,000 fans or so it seems, but, there are ways around this. Come along, grab a pen and paper OR open up your notepad and let’s get busy. I recommend acting on one step each day.

Building traffic with Facebook can be fun but does require some planning and implementing. By implementing each of the 30-steps and consistently building your page with relevant content you will be on your way to an effective lead generating Facebook page.


Step 1: Fill out your business Profile

The first step in making your small business or blog visible on Facebook is with a Business Page. You’ll need a separate page from your personal profile. You’ll also need to add content like your brand name, URL, and logo.

Important: Consider this before converting your personal profile to a page, it can only be done once. This means you will have a personal profile and a separate page. If you don’t want a page, choose to allow followers to your personal profile. This way fans can follow your publicly posted information. You won’t be able to take advantage of features like advertising, call to action button, etc. without a page.

Read: How are Pages different from personal profiles? and Your Business Should Be On Facebook, Here’s Why

Here’s what many businesses miss:

Your Business Page is NOT for selling. It’s to tell your story, announce events, and share business updates. Facebook Advertising is for getting attention for your special event, fundraiser, or lead generation.

Social Media Examiner shows how to properly promote an event on Facebook and Andy Reid shares How to Promote an Event Without Annoying People. It’s a bit outdated [circa 2010], but the core is good.

Facebook is doing a lot to accommodate businesses, but their number one priority is to the user thus the decrease in promotional material in feeds.

Let’s get started:

Go to Facebook.com/pages/create

Select a more specific category from the drop-down menu and fill out your information

  • Local business or place (brick and mortar) doctor, lawyer, bookstore, grocery store, hotel, hospital, etc.
  • Company, organization or institution - health and beauty, hospital, aerospace, medical company, school, university, etc.
  • Brand or product - food, game, app, clothing brand, office supplies, website, pet supplies, cause
  • Artist band or public figure [author, blogger, chef, coach, entrepreneur, teacher, writer, model, actor, speaker, politician etc.]
  • Entertainment - book series, magazine, fictional character, podcast, radio station, etc.
  • Cause or community (fan page)

Click GET STARTED and follow the instructions on the screen

Additional helps for creating a page:

Once your page is all set up, go back to your personal page and update your About section.

Click on INTRO (pencil) in left corner and add a short introduction about you

Click on Work (pencil) add your Facebook page as your employer

Note: although you can add your work (Facebook page) you can not represent your business via your personal profile. This must be done on your page only (even your “name” page).

Be sure to like your page and invite your friends and current customers too. Your posts should explain why the content is useful to your customers. Also include your brand’s logo, name, or URL on the image.

I’m so excited, I just launched my business page for my company. You’ll want to like it and add me to your feed notifications for when I update the shop with new designs.

Bonus Tip: Add interest lists to separate your customer posts from your personal posts on your personal profile feed. You could unfriend all your customers but this way, you still have a bit of access to them.

Here’s a video on what your bio should look like along with your connected Facebook Business Page in your Work section.

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Here's how to link your #Facebook Profile to Your Business PageClick To Tweet
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->Read Tips for Running a Facebook Page

Step 2: Add a Facebook Like Button to Your Website

A plugin can increase referral traffic back to your site. Your blog articles are shared with your readers, their friends and followers when you have a “like” button on your blog posts.

Add the Facebook like button by logging into Facebook and then into your business page.

Click HERE for developer’s page

Click on the Link Button Configurator tab, add the URL of your business page, select type of button (with or without counter) then the Blue “Get Code” Button tab.

For those who use WordPress, there are plugins you can use as well. Perform a search for WordPress plugins that add the Facebook like or share button for blog posts to your website. I use SumoMe Sharer plugin on this site.


PIN THIS TIP FOR LATER

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#FACEBOOK TIP: Increase engagement by adding a Like button to your BlogClick To Tweet

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Create original content to share on Facebook

Step 3: Create Original Content to Share

Learn how to create valuable visual content. The content can be anything including videos, images, graphics, animated gifs, and text on colored backgrounds.

Resources to Use:

More Original Content Tips:

Give something away.

It could be a new tool, template or an app. Share it in a text graphic pin with a link to where they can sign up to get it.

Keep it simple.

Clear, clean product images on white or light gray background work well. If you are adding images of your physical products, use either a natural environment or on a person (happy smiling women convert better).

-> INSTANT DOWNLOAD ->>FREE FACEBOOK BACKGROUNDS

In her guide to Better Facebook Engagement, Amy Porterfield shares real examples of high converting posts. It doesn’t go into the “How” of making the image, rather it shows the types of posts that get engagement.

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#FBTIP: Share Original Content on your Facebook Business Page - DOWNLOAD BLANK BACKGROUNDSClick To Tweet

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Step 4: Write Down An Attainable Goal

  • Engagement
  • Traffic
  • Sales
  • Followers
  • Likes
  • Shares
  • Comments

Have a specific goal in mind.

Before you post a single image or share a single post, decide what you want to focus on this year.

Are you looking for more sales or traffic?

Is the goal to have more engagement or more followers?

You can use Facebook for all of these things, but you want to focus on what’s most important to your business growth at this moment.

Use Facebook Insights to track metrics to see how you are doing.

 

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Set a specific goal for your #Facebook Business PageClick To Tweet
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Step 5: Share Specific and Appropriate Posts Using Curated Content

In addition to sharing your own content, you need to share specifically curated content. The content should be relevant to your brand and what your goals are. So, for example, if you have a fashion blog focusing on dresses, your curated content might include styles, colors, cuts, seasonal, length, special occasions, inspiration, etc. This content will show up in the search when visitors are looking for specific terms.

See my post on Curating Content For Social Media.

Some sites and tools to consider are:

  • Viral Content Buzz Bee
  • Hootsuite Suggestions
  • JustRetweet
  • PostPlanner
  • Follow pages that you like (save) and schedule shares for later
  • Feedly
  • Alltopblogs
  • Scoopit
  • Twitter
  • Pinterest
  • Google Alerts

Wish Pond shares 8 Surefire Formulas for Facebook Posts That Drive Traffic

Read why Lynn Terry of Traveling Low Carb is a Social Media Snob and Why You Should Be Too

Video: Quick Social Curation in Less Than 15-Minutes by SaraAssistsYou

 

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#FACEBOOK TIP: Save Time: Use Curated Content for your Facebook Business PageClick To Tweet

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Step 6: Share a Blog Post And Pin It To The Top Of Your Page

How to pin a post a tutorial on Facebook.

Share one of your top performing blog articles. Fans can easily click to your blog posts if you hook them in with the reason they should read it.

The Hook needs to be compelling. So, let’s say you have an Etsy store and your blog is about doing DIY crafts, your Hook will be something like “Her Piano Broke. When I Saw What She Did With It - I MUST Have This in My Home”.

Use keywords in your Hook to help it show up in search engines, as well, BUT don’t ‘keyword stuff’.

Each time you write a blog post, share it on your Business Page. Always include a short summary or quote from the post, an image that represents the post, and a link back to your blog article.

Learn more about writing hooks:

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#FBTIP: Draw attention to your BLOG POST by pinning it to the top of your FB pageClick To Tweet
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Step 7: Create A Daily Posting Routine

While you’re building your Facebook business page, you need to share something every day.

People will like, share, react, and comment on your stuff. Facebook is all about reach and engagement.

Set up a schedule of 10-25 minutes a day to add new content to your page.

Try this 18 minutes a day routine shared on the Hootsuite blog or start with 5 minutes a day then work your way up.

2 posts a day is a good goal to start. It doesn’t have to be all your content. Share relevant images, videos, animated gifs, and quotes from relevant sources.

->>INSTANT DOWNLOAD ->>SIMPLE 2 POST SCHEDULE

One good thing about sharing other people’s content is the fact that they will receive a notification that you shared their stuff. When they do, they will check out your page and may begin following you as well sharing your stuff, spreading your content among their fans, family, and friends.

Tools to Help Schedule Your Content:

Additional Reads:

Read this Q and A with Lynn Terry as she shares her experience with organic NON-AD generated traffic. She also touches on when to post, how to post, and gives you real engagement examples on her popular niche blog page and group. It does link to her Social Media Marketing course but I can attest, it’s a good thing. I still refer to it when my marketing attention is diverted.

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#Productivity tip: Create a daily posting routine for #socialmediaClick To Tweet
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Step 8: Make Your Business Easy To Find

You want to make sure your page is actually searchable on Facebook. They are indexed within the Facebook site as well as on search engines. You want the search engines to find you.

You’ll want to make sure Country is set to everyone, Age is set to everyone, and Visibility is set to published.

facebook business page visibility

facebook business page restrictions

Read this post by Social Media Examiner for more tips to Grow Your Fans Without A Budget by Social Media Examiner

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Can people find your Facebook Page or Are You in the Dark? #smbiz Click To Tweet
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Step 9: Add A Call To Action To All Posts

You’re probably already using these same techniques in all your other powerful marketing strategies. You add a call to action in your blog posts and on your other social media marketing campaigns. The same should be done for your Facebook posts and page too.

To set the call to action button (CTA) on your page, click the CTA button and select “edit call to action”. You can choose the type of button (Call Now, Book Now, Shop Now, etc.). Test the button.

Include a call to action (CTA) in the caption area of your images or other content.

Link the CTA to an ongoing campaign or to your autoresponder landing page to get referral traffic. You can add the CTA to the actual image as well.

Go through all your images, videos, and posts and make sure there is a CTA on all of them.

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#FBTIP for more engagement Add a CALL TO ACTION to every postClick To Tweet
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Step 10: Post A Teaser Image Or Video For One Of Your Blog Posts

People are thirsty for learning. They love to share and store helpful information. No matter what niche you’re in or whether you’re a blogger, product or service-based business, you should be sharing tutorials and helpful information your followers can use.

Use teaser posts to intrigue people and to get them to click through. A teaser post can be as simple as a bit of text on top of an image or colorful background with a teaser headline. For example, “How to Take Better Photographs” or “The 5 Things You Should Always Keep in Your Craft Supplies”.

Example Teaser Headlines That Leave You Wanting More:

  1. Tiphero - Hawaiian Rolls Cuban Sliders with click-thru link to “Full Report”
  2. We Can Guess Your Favorite Type of Alcohol Based on These Three Questions - Buzzfeed Headlines
  3. Yahoo headlines: Florida Eagle awaits hatching of 2 eggs - When will it happen?
  4. News CNN - Trump and Trade: What You Need to Know Before He Takes Office (clicks to website story)
  5. Magazines - Oprah - It teaches kids to relax instead of resorting to anger and violence (links to full article)

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Have you seen this? 5 Examples of Companies doing Teaser Posts Right on #FACEBOOKClick To Tweet

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Share your blog post to FB first, then grab the link and share it to other Social Sites

Step 11: Be The First To Share Your Blog Post On Facebook

Start the sharing process first. Share your blog post directly to Facebook from your website, copy the URL, and share it on Google+ and Twitter.

Sharing your blog post can be done easily if you add the Share buttons to your blog or use a plugin. Choose whether you want to share it in a group, on your page, or on your personal profile. In the post, have a caption that hooks the reader to click through to your post for more.

When you share your article first you are getting your post out there in front of your followers who will begin sharing it.

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#FBTIP: Start The FACEBOOK sharing by sharing your blog post first Click To Tweet
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Step 12: Write Compelling Descriptions

Just like a well-written post will get shared, a compelling description can help you get found by people searching for good content. Your descriptions should be accomplishing a particular goal with specific details about the content being shared. It can include keywords but don’t stuff it with them.

Hashtags aren’t needed but if you want to add a few you can. This is especially helpful to connect with your community. Example: #sweetteasocial is a community hashtag that Heather Heuman uses to unite all social mentions of her and her fans.

Here are some ideas on what makes good content descriptions:

  • Recipes: Describe the main ingredients and how to cook it.
  • Fashion: Tell what kind of clothing it is, the designer or season it should be worn.
  • Travel: Give the location and what kinds of things can be done there.
  • DIY: Describe what it is, how to make it or what materials are needed.
  • Photography: Name who the photographer is, the year it was taken, and the subject.
  • Design: Mention the designer, medium, publication, etc.

Additional Reading:

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Tips to writing compelling descriptions for your Facebook postsClick To Tweet
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Step 13: View Your Page From Your Tablet Or Phone

Today it’s all about going mobile. It’s been shown that of its 1.59 Billion monthly users, 1.44 billion are mobile users. VentureBeat

You need to be sure your mobile website works. (https://m.facebook.com/saraassistsyou/) Click on your Search Bar and enter your business page URL with an m. instead of www.

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How does your #Facebook Page look on a tablet or PHONE?Click To Tweet
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Step 14: Browse Other Pages For Inspiration

Having trouble getting creative with your posts? Check out what others are posting on their pages.

Look at the other stuff someone who is sharing your posts has on their page.

This can give you insight on what the latest trends are, enable you to learn what your typical customer is interested in, and spark your creative imagination for new ideas for a marketing campaign.

Here’s How to WATCH PAGES:

1. Click on INSIGHTS (on your Facebook Business Page)

2. Scroll down to PAGES TO WATCH and ADD PAGES to watch

3. Click on a Page (ex. Brendon Burchard) to see the latest top posts for that page. Pay attention to how many comments, shares, and likes/reactions the post received. Share similar posts to your Business page to see how your audience reacts.

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#SMTIP GET INSPIRED: View other #FB pages to spark your imaginationClick To Tweet
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Step 15: Host A Contest On Facebook For More Traffic

People love contests. Drive traffic to your blog with interactive content. Run a contest on your blog and then share it to your Business Facebook page. This type of contest drives traffic to your website.

Another way to increase traffic is to host Contests and Sweepstakes, Photo contests, and Instant Win giveaways.

Host a contest where fans leave a comment for an entry. Or search out how others like Sony, Land’s End or Jetsetter are using contests.

The main point is to get other people to share your posts that are promoting your site, a landing page or even a specific offer.

Turn Your Page Into An Insane Traffic Driving Machine by Social Mouths

Tools to use:

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Do FACEBOOK Contests still work?Click To Tweet

Do you want to take your time while doing each of these tasks? Go ahead and add your email below and I’ll send you one task a day. All it takes is 15-minutes a day to gift your Facebook business page a Makeover.


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Try using FB messenger to message your fans and or clients

Step 16: Use Facebook Messages To Engage Your Audience

Facebook Messages is similar to the messaging or chat options found on other social platforms. With Messages, you can contact a visitor directly on Facebook or send them a message directly to their email address. The only thing is they have to be following your page or be a friend on your personal profile.

This is a great tool for sharing content directly with another page. You can engage them in a conversation through Messages instead of having to use comments on individual posts.

Further Reading on Building a Community Around Your Page

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Have you tried Messaging your Audience on #FACEBOOK ?Click To Tweet
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Step 17: Invite Collaboration With Other Pages

Collaborate with other pages to grow fans and curate posts. Look for pages who follow your page who are already established and have a good number of fans and posts. Active pages help bring traffic your way when you partner with them.

Message these pages and introduce yourself. Let them know the types of content you’d like them to help you with. Include examples of posts from your page so they have a good idea if you are a good fit for them as well.

Be casual but professional, making your offer clear.

Start by finding 5 different pages to contact about collaborating.

Sample Script:

Hi, Page owner’s NAME. I’ve been a fan of your page for a while now. I enjoy sharing your posts about ______ and _____. Our audiences seem to like similar content. Would you like to cross-promote one another’s content? Here are a few of my best performing posts:
1. post one
2. post two

Thanks for providing great content,

YOUR NAME

While on the topic of collaboration, I want to share The Worst Facebook Marketing Strategy EVER by Eleanore Strong. It’s a must read if you don’t want to get buried in a sea of busy work with little networking results.

One way to get noticed by pages you want to collaborate on is by using Facebook as your PAGE instead of your Profile. Kristi Hines shares the details on Social Media Examiner.

Sharing Photo Albums is another way to collaborate with another page as suggested by Sprout Social. Here’s another post that explains how to use this little-known collaboration technique by Convert with Content. Facebook Help shares the details on How to use Shared albums.

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Collaborate with other FB pages for increased reachClick To Tweet
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Step 18: Create A Good Visual For One Of Your Posts

Facebook is a visual social site. Great visuals are what entices users to click through. Facebook is filled with appealing images and videos. You want to stand out so you can capture the attention of Facebook visitors. You want them to click through to your website once they find your images.

Your images need to be in focus, relevant to your page and easily shared. A shareable image needs to be eye-catching. It can be a picture or a graphic with a headline in an easy to read font. Be sure to add a watermark with your business name or domain name on the image, as well.

You CanUse Canva For Stellar Visual Content [Video] by John Haydon

Here’s a video I made using AdobeSpark:

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How to create a Stellar Visual Image for your Shareable ContentClick To Tweet
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Step 19: Enable Open Graph For Your Blog Posts

“Open Graph is Facebook’s new protocol which allows 3rd party websites and web apps to connect user activity on-site with user activity on Facebook.” (Yoast)

Yoast plugin makes it easier for you to set up Open Graph by adding tags and a default image for posts without an image. It allows people to share your “story” without having to log In.

Yoast Explains How to Enable Facebook Open Graph:

Yoast’s post on Getting Open Graph for Your Articles

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Have you enabled OPEN GRAPH for Social yet? Click To Tweet
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Follow interesting people and influencers on Facebook

Step 20: Follow Interesting And Influential People

To grow your Business Page, you should begin following interesting and influential people in your niche. Like their posts and share their content. Follow them or leave a short comment praising something you like.

Find 10 interesting or influential people in your niche each time you manage your page.

Here are 5 People/Companies I Follow

 

1. PostPlanner

 

2. DaySpring

 

3. Angela Wills Laptop Lifestyle Blogger

4. Brenda Pace’s Virtual Assisting

 

5. M Colleen Whitemarschen

Learn More About Connecting On Facebook:

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#FBTIP - Follow interesting and influential people to increase engagementClick To Tweet
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Sell the Lifestyle you want people to live (with your product)

Step 21: Make A Plan To Sell The Lifestyle To Your Audience

Inspire your audience with the lifestyle your product or blog encourages.

Don’t just sell to your audience. Create posts around lifestyle themes that include your products. You want to sell the lifestyle. For example, create a post that’s called “For the Home” instead of “XYZ Furniture”. Include not only your products but also curated content from others that show the lifestyle you are promoting.

Angela Wills, the Laptop Lifestyle Blogger does this well. Lynn Terry of the Low Carb Traveler does it well too.

Lifestyle with a V.A. Positive Lifestyle

  • Time with kids
  • Relaxing
  • Hiking
  • Traveling
  • Holidays
  • Illness
  • Coffee with friends
  • Writing
  • Chatting
  • Webinars
  • School
  • Parttime
  • Crafting
  • Time

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Do you sell the LIFESTYLE of owning your product to your fans?Click To Tweet
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Step 22: Choose A Few Influencers You Want To Work With And Contact Them

Partner with Facebook influencers and other influential bloggers. This gives your product some clout while helping brands get access to new audiences. Become a Guest contributor and create posts on an influencer’s business page. Be aware that some may charge a fee for this service.

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I DARE YOU to contact 3 influencers to collaborate withClick To Tweet
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Share a personal "About Me" post on your Facebook Business Page

Step 23: Create An About Me Post

As a rule, the more your followers know about you, the better your relationships will be. One way to do this is the let your followers know the face behind the articles you post. Make these posts fun and personable. You want your followers to know you, so include pictures, share your bio and a quirky related hobby. Try to include an image with a short quote from a blog post and attribute it to you.

Here’s a post I did for my Crochet Business Page

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Facebook is about connecting, share a personal ABOUT ME post today.Click To Tweet
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Invite your email subscribers to a specific Facebook Post

Step 24: Send One Post To Your Mailing List

Use your email auto-responder tool to invite every new newsletter subscriber you get to follow you on Facebook. Explain why they should follow your page. For example, you might have a landing page called “special deals” that only your Facebook followers have access to.

A great example of this is this Valentine’s Recipe Page Creations by Dru. She makes Facebook pages, designs Facebook headers, and creates pages for contests and giveaways.

Since this is a holiday specific page, she can share it with her newsletter to invite them to her Holiday List by downloading the recipe book.

  1. She brings her newsletter subscribers to her Facebook page.
  2. When they download the book, they are added to this holiday list. This helps her cater her content specifically to them.
  3. She can collaborate with another Facebook Page and use this page as a landing page.

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Here's how to share your Facebook Post to your mailing list.Click To Tweet
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Step 25: Rebuild Broken Links To All Posts

There’s nothing worse than clicking through to a post only to find a broken link. Make sure all the click-through links works on all your posts. For example, if you’ve deleted a product page or no longer offer a product, make sure you remove those links and update with a good link that is useful.

Sharing other’s content is nice but sometimes that content no longer goes to the intended page. Go ahead and delete these posts.

TUTORIAL: HOW TO SEARCH OLD POSTS AND CHANGE LINK (or delete)

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Check FACEBOOK posts for Dead Links #FBTIPClick To Tweet
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Step 26: Add Popular Posts To Your Blog Or Newsletter

If you’re going through these steps one day at a time, you should have some idea of which posts are more popular than others.

This is a great time to take your most popular FB posts and feature them on your blog posts and on other social media channels. You can also add them to store flyers if you have a brick and mortar business and in your email newsletter. Create a landing page just for your Most Popular Posts.

HOW TO EMBED A Video TO Your BLOG

SAMPLE LANDING PAGE - This is one of my client’s blog pages where she highlights her Goddess Gems. (quotes from FB)

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Here's how to add your popular #Facebook posts to your blogClick To Tweet
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Time to check your Facebook Insights

Step 27: Check Your Page Insights

Facebook Insights lets you see what people like from your page, share, and interact with. It gives you data about your audience as well as the amount of traffic you are getting.

To see your analytics (Facebook calls it Insights), from your business page: click on Insights and choose analytics from the left side menu. Click on Likes, Reach, Pageviews, Actions on Page, Post, Video, and People to see how you are doing.

HOW TO CHECK ANALYTICS

Review your goal from Step 4. Are you close to reaching it? Have you exceeded your goal? What’s working? Do more of that.

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Here's how to check your #FB insights for the past 28-daysClick To Tweet
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Step 28: Invite Your Friends To A Specific Page

You can invite friends and your email list to join specific pages.

Click on the triple dots (…) on the right-hand side of your header. Click invite friends, suggest page, or Share. Type in a name or email and click invite. Or share directly to your personal profile. Or suggest the page to a few friends.

SHARE YOUR PAGE BY INVITING A FRIEND

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Have you invited your FACEBOOK friends to your business page? Why not?Click To Tweet
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Participate on Facebook by commenting and sharing with others

Step 29: Follow Some Of Your Fans

You need to participate with your fans, just like you do with any social marketing. The more you engage with people who are on Facebook, the more they are going to connect you with your brand and your blog.

There are many ways you can get involved with your market and get to know them better.

  • Post good, original content your market wants to read.
  • Post consistently so you are being seen in your Facebook fans’ feeds.
  • “Follow” your fans, share their posts and browse their pages to see the types of content they like to share.
  • Ask questions and answer them on your blog.

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Do you follow your fans on FACEBOOK?Click To Tweet
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Step 30: Embed A Top Post On Your Website

This might surprise you. sharing doesn’t have to take place on Facebook. You can embed single posts on your website. Facebook’s embed code generator lets you do this easily. Click on the little arrow on the top right of the post you want to embed and then click embed. The code is generated for you to place on your website.

Here’s how PostPlanner uses embedded posts on their blog.

Ideas:

  • top posts for November
  • Currently Popular
  • Share in Emails
  • Cross Promote
  • Highlight a Video or Photo Album

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Here's how to embed a top FACEBOOK post on your blogClick To Tweet

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This post was proofread by Grammarly


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  1. Wow, there’s tons of content here! I must admit to shifting my focus away from my Facebook page since the reach dropped through the floor. I did a few experiments first though, and my impression was that you can still do great things with Facebook pages but you need to be very strategic and be prepared to spend some money on ads. But I have heard of people who are still doing really well with them.

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    • Hi, Helen. Yes, it is quite a post. It took me a little over a month to put this one together. Social media, especially Facebook, is now being played with the dollar. In order to be seen, you must invest cash. We are so overloaded with information each day, it’s no wonder we are blind to all the advertising.

      Reply

  2. I love these different challenges! Some of these I have already tackled but some I haven’t so I will be going through and seeing how I can improve

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    • Hi, Sue. Yes, a lot of great information. When I ran this challenge I did each task. It’s probably about time I updated my page.
      If you take it one day at a time or even one week at a time, you’ll be able to work through all 30 tasks.

      Reply

    • Hi, Michele. Yes, so much to do to build a great Facebook Page. The most important thing to note about growing a community using Facebook Business Pages is that you need to do the work. As you know, Facebook’s organic reach is non-existent. This means you need to get creative and put in some sweat equity.
      Here’s what I suggest:
      1. Include your most popular post in your newsletter
      2. Encourage comments by including the FB post in your email to your readers
      3. Share your FB page (building community) in your autoresponder Welcome series.
      4. Actually, welcome new fans. Visit them, Message them.
      5. Highlight your top interactor each week.

      These are just a few active ways to build your community.

      Reply

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