In today’s example, I’m going to share how to use a challenge for mailing list growth.
You’ll learn how to use done-for-you content as a 5-day or 7-day challenge.
Luckily, my PLR provider friends make this a quick no-brainer. They’ve already done the work for you.
- 7-Day Makeover Your Morning Challenge
- Creating Daily Habits
- 30 Day Challenges – split these up into mini-challenges
- Create Your Perfect Opt-in Offer (mini-challenge)
- Graphics Boost
Not finding a challenge to match your niche? Contact me and I’ll match you with the best PLR provider for your business.
Now that you have some PLR to work with, let’s transform it into something you can use with confidence.
—>>> Join me October 28, 2017, for a PLR Transformation Get it Done Day Learn More
Using PLR to Develop Your Mailing List Growth Challenge
Sample: How to Build New Habits That Stick PLR package
How to Use This Package: You can use this to grow your mailing list, grow your Facebook group, or simply as a DIY project
- Mailing List Growth – unpack this PLR, grab some key concepts, write an autoresponder series, then host your 5 – 7-day challenge
- Facebook Growth – unpack this PLR, grab some key concepts, create talking points, social posts, and maybe a few videos (this would be a good time to get into FB live)
- DIY Project – unpack this PLR and take the challenge yourself. Once you’re done, write about your experience. Do 5 – 7 FB lives as you’re doing the challenge. Invite viewers to your Facebook group or email list to follow along.
Transforming the PLR Content for Your Mailing List Growth Challenge
Step 1: Start by unzipping the files. Read everything making notes as you go.
Step 2: Outline what you want to cover in your 5-day challenge.
Step 3: Create a Catchy Title
Here are real-life examples:
- 6-Minute Miracle Morning Challenge (Hal Elrod)
- 5-Day Workout Schedule for Busy People (Fitness Blender’s)
- 5-Day Marriage Challenge (Dr. James Dobson)
What did I come up with?
- Mailing List Growth with a Short Challenge: 5-Days of Habits That Stick
- Facebook Growth with a Short Challenge: 7 Days to Habits That Stick [like glue]
- DIY Project (on the Blog)- Stop Rolling in Butter and Jump in the Glue – Glue Over Butter 5-Day Habit Challenge
Step 4: Cut. Write. Amend.
Look at the notes you made on your PLR content and start cutting out what is unnecessary. Amend with your examples and personal anecdotes. Finally, write your introduction, transitions, and conclusion.
- Mailing List Growth with a Short Challenge: Autoresponder messages
- Facebook Growth with a Short Challenge: Short daily lessons for your group members to take action on (100 – 250 words)
- DIY Project (on the Blog)- Blog post journals of your daily experience
In each of the challenges above, try adding video, audio, live video, infographics, snackable images, worksheets, coloring pages, journals, etc. These add-ons can increase participation.
Ex. have each participant make a short 30-second introduction video in the group OR add a Call to Action to each challenge email to Hit Reply OR offer a content upgrade to your daily journal
—>>> Need help with this part? Join me October 28, 2017, for a PLR Transformation Get it Done Day Learn More
Step 5: Make Your Images
Whether you’re hosting the challenge on your blog, via email, or in your Facebook group, you need images. You can make them yourself with tools like PicMonkey or Canva OR simply hire this out to your virtual assistant.
- Facebook group header
- Social profile headers
- Participant graphic
- Daily theme graphics (Facebook group)
- Email list header
- Blog images
- Social network graphics (Pinterest, Instagram, Facebook, Twitter, etc.)
Step 6: Set Up
Now that your content is ready, it’s time to set it up.
- Mailing List Growth with a Short Challenge: Add the messages to your mailing list
- Facebook Growth with a Short Challenge: Schedule the messages inside your Facebook Group
- DIY Project (on the Blog)- Draft the posts inside your WordPress (or another Blogging platform)
The more you have prepared before the official start date of your challenge, the less overwhelmed you’ll feel. The less overwhelmed you are, the less your participants will pick up on that negative energy.
Think this is too much for you to handle on top of all your business and family responsibilities? Co-host the challenge with a friend. Splitting the responsibilities can ease the load.
You may also consider hiring a virtual assistant. They can be your behind-the-scenes genie. They can monitor your group, welcome new members, start new conversations, and remind participants to jump into the group and say hi.
One More Thing…
After hosting many challenges, I’ve learned that a challenge is only as successful as the host. Make sure you are committed to the challenge.#SaraAssistsYou says A Challenge is Only As Successful as Its Host - #CommitClick To Tweet
Invest the time in the weeks before your official start date to building a challenge specific email list.
It’s said that you need to connect with 11+ more people to convert 1.
“Why do warm leads drop out of the lead-to-sales funnel? Because they have not received enough touches with information exchanged to convert them to a sales-ready lead. – Online Marketing Institute
“Microsoft conducted a study that shows that by the fourth contact, a full 89% of sales people have given up.
Salesforce suggests it takes 6-8 touches – No matter what the actual stat is, one thing is for certain – Never stop.
Imagine the possibilities if you continue educating and answering the questions of your subscribers? If most salespeople (business bloggers) stop at the 4th touch point, what can you do with 11?
Taking this literally, you’ll need at least 11 people signed up for each active participant. This means that if your goal is 100 active participants, you’ll need a list size of 1,100.
Don’t faint – it’s not impossible.
My friend Alice Seba of List Magnets has tools to help you out.
- Opt-in Landing Page Template – use this template to make a high converting landing page (it all starts here)
- 37 Gifts to Attract New Subscribers – bribes are always an alternative (upgrades, list magnets, freebie – it’s all the same)
- Tips for Creating a Deeper Bond with Subscribers (#mustread)
As you can see, PLR is a helpful friend for mailing list growth. It’s great for ideas, for quick printables, for autoresponders, for DIY education, and for Facebook Live scripts. How will you use it? What challenges would your audience be interested in?
Over the next 31 days, I’ll share how you can use done-for-you content to save your time, your money, and most importantly, your sanity.
This will be packaged up into an eBook at the end so I invite you to share in the comments of each post (you’ll be added as a contributor). What should you share?
- Why do you use done-for-you content?
- If not, why don’t you?
- Have you ever heard of PLR (private label rights) content?
- What keeps you from using it?
- What is your biggest struggle with using the dfy content you own?
I’m hosting another Get It Done Day: PLR Transformation: