Have you ever wondered why you buy Mp3 players from Apple Inc. instead of Dell?
I just listened to this TED Talk from Simon Sinek. He shares a bit of biological brain science behind why we buy or make decisions.
Understanding this will help you write and talk to prospects and readers from the place of decision.
Simon calls it the Golden Circle. The sweet spot is the WHY.
It’s why Martin Luther King was able to inspire people to action while others, no matter how hard they try, will never inspire.
Did you find this fascinating? What is one takeaway you’re excited to implement?