Attention-Getting Content is what we all want.
How do you create it?
What makes some content stand out over others?
What is attention-getting content?
It’s subjective, isn’t it?
You can grab people’s attention in a number of ways.
Just look at what’s trending on popular social media or Youtube?
Sex, Drugs, Alcohol, Fun, Happiness and anything sensual keeps us wanting more.
Online, it’s either an image or a title, right?
So, before you can write attention-grabbing content, you must first write a fabulous headline and create a fantastic image.
As much as we all would like to think our content should stand on its own, especially since it’s better than most stuff out there, great content is not enough to capture new eyeballs.
Dear Reader, I’m hosting another Get It Done Day this month. How about taking your PLR blog content and transforming it into 1 month of content? Sign me up, right? Click the banner below for registration details:
Let’s look at some examples…
Attention-Getting Content for Social Media
Attention-getting content is subjective. What works for one person or business may not work for you.
For example, take this Tweet from my artist friend Linda Ursin:
— Linda Ursin (@LindaUrsin) September 13, 2017
This gets my attention because I’m into coloring. I enjoy her artwork and coloring her work, posting the completed page on social media, and promoting her monthly freebie makes me feel good inside.
What about this post by RecurPost?
— RecurPost (@recurpost) September 13, 2017
As a virtual assistant, it catches my eye because it is a Twitter tip (which my clients like) plus it is helpful. I also use their service so knowing that they post relevant and helpful information builds my trust with them as a reputable company to send my clients to.
Let’s try this one from Elna Cain:
— Elna Cain (@ecainwrites) September 13, 2017
Although I’m past the point of having little ones around, I still juggle quite a few things. Imagine if you were a mom blogger, would this grab your attention? It would catch mine. I’d want to know how these women do it because they are successful at what they do online.
Attention-Getting Content for Your Blog
Blog content that grabs attention is something we all strive for. You really have to know your audience and your potential prospects.
This means answering questions that your prospects type into Google Search. It also means showing your clients what working with you is like or what NOT working with you is like.
People search for answers, right?
What was the last thing you typed into Google Search?
Was it a question? I’m going guess Yes.
So, your job as a business who uses blogging to grab attention is to be the first result in the search engines that answers the question or offers a service or product that solves their problem.
I’m learning how to write content based on different levels of my buying cycle. I haven’t mastered this yet, but do know some lovely ladies who specialize in this. They are…
- Elna Cain + check out her hyper-specific blog about faqs for Freelancers,
- Minuca Elena curates high traffic generating roundup posts,
- Julienne DesJardins specializes in Squarespace and ConverKit but does a stellar job at attention-getting content,
- Lilly of Wild Olive Branding Studio is a branding expert but her blog content is focused on her target audience, and
- Ashley Brooks of BrooksEditorial is my all time fav content creator and editor – grab her What to Blog about for Business freebie.
Sample Blog Posts on this blog based on questions I was asked by people on social media and via email:
- Tips for Outsourcing Your Blog for the First Time [plus a checklist]
- How to Share Passwords Safely with Your Virtual Assistant
- Stree-free Tips for Hiring Your First Virtual Assistant
These posts are the answer peoples first questions about working with a virtual assistant. Trust is a big issue for many but affordability and knowing what to outsource are important too.
How about attention-getting content for your email subscribers?
First, you need to get them to open that email. This calls for perfecting the subject line. My best subject line this year is “SOS: Help, my offer isn’t selling”. It had the most opens and highest click-through rate.
Once you get the subject line right, you need to deliver on that headline, right? No click bait, okay?
I learned one of my subscriber’s key pain points, didn’t I? Keep your eyes and virtual ears open when you publish content online. Your readers and prospects will give you clues about the type of content they want and like.
Now that you have their attention, what’s next?
Get them to care about your content – This post on MarketingLand (2014) highlights a Conductor study which shares tips to get attention.
BUT, those tips are useless for you as a business blogger. Sites like Upworthy or Buzzfeed can get away with flimsy content because they are click revenue sites.
“A majority of the content published today is not original content or otherwise valuable content, and readers know this and are able to filter this kind of information quickly and efficiently. When you try to be everything to everyone, you lose yourself in the process. – Muhammad Saleem
You, on the other hand, are a small business, coach, or professional. You need content that generates sales and leads not just clicks.
The solution is to write the content your readers are looking for but use a few the methods of Upworthy and Buzzfeed. For example, concentrate on headlines that your readers will actually click on (affiliate link). Also, use images that not only capture the eye but emotions too.
Examples: Writing attention-grabbing content
- Jeff Bullas – 7 Content Marketing Tips: Your Audience Attention Cheat Sheet
- Content Marketing Institute – 5 Types of Content That Grab Attention for the Best Content Marketing
- Copy Blogger – How to Capture Your Reader’s Attention
Headline + Visual + Content for customers/readers = a great solution.
Now it’s time for action. Set aside some time to do some research following the task list below. You can always outsource this task to an assistant. 😉
Time for Action: [Time Requirement: 30-minutes]
- Visit your social media accounts (first set a timer for 15-minutes).
- What captures your attention? Why? (visual, title, trust in the person)
- Visit your competition (set a timer for 15-minutes) – those who offer the same product/service.
- Answer: If you were a client looking for a solution or answer, what would grab your attention? Why? Did they answer your questions? Did they solve your problem?
BONUS ACTION: Try to create 10 tweets with varying subject lines to see which does better. You can do this with Facebook too. How about creating 5 different images for Pinterest? Which does best?
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